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Aston Martin F1 has signed a major naming rights partnership with Saudi Aramco, adding significant revenue to the team's budget amid its ambitious driver and facility upgrades.
HENRI IV
· May 6, 2026
Aston Martin F1 Adds $63 Million Aramco Naming Rights as Lawrence Stroll Finances Newey Era
Saudi oil major takes title partnership slot ahead of 2026 regulation shift and Adrian Newey's technical director arrival.
Source
Road & Track ↗
The takeaway
Aramco's **$63 million** naming rights deal finances Aston Martin's Newey-led technical reset through 2028, insulating the team from sponsor flight and giving Stroll **$80 million** in economic value when activation costs are included.
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