Charlie Woods, 15, signed his first name-image-likeness deal through Jupiter Links Golf Club, the TGL franchise co-owned by his father Tiger Woods. The agreement converts his attendance at TGL matches and junior tournament profile into commercial value while preserving NCAA eligibility he might use in three years.
Jupiter Links competes in TGL, the Monday-night simulator league that debuted January 2024 with $500 million in startup capital from Tiger Woods, Rory McIlroy, and Mike McCarley's TMRW Sports. The franchise operates out of a $200 million SoFi Center venue in Palm Beach Gardens, 12 minutes from the Woods family compound. Charlie has appeared courtside at four Jupiter Links matches this season, wearing club-branded apparel his father's ownership group now pays him to wear elsewhere.
The deal structure matters for college programs watching his recruitment. NIL agreements signed before enrollment do not forfeit eligibility as long as compensation reflects fair-market value and avoids pay-for-play mechanics tied to specific school choice. Charlie's deal pays him for appearances, social posts, and junior event visibility tied to a club his father owns—clean separation from future scholarship offers. Stanford, his father's alma mater, and Florida, where his grandfather worked, have coaches who have watched him play six AJGA events in the past 14 months.
Jupiter Links gains the asymmetric benefit of associating with the only junior golfer whose surname moves television ratings. Kevin Kisner, the club's playing captain, told reporters after a January match that Charlie's swing speed already sits in the mid-120s MPH, PGA Tour average territory. That quote, repeated in 37 golf media outlets, cost Jupiter Links nothing and positioned the franchise as the place where the next Woods develops. Rival TGL franchises pay $500,000 annually for similar youth marketing initiatives that generate less organic coverage.
The timing connects to two other developments. First, TGL announced last month it will expand from six to eight franchises by 2026, requiring new ownership groups to demonstrate local youth engagement as part of their application. Jupiter Links now has a Case Study slide. Second, Tiger Woods is negotiating his next apparel deal after his Nike contract expired in January 2024. Any new sponsor will want rights of first negotiation on Charlie's next deal when he turns 18 and can sign adult endorsement contracts. This NIL agreement sets the ask price.
The Woods family has monetized proximity before. Earl Woods negotiated Tiger's first junior endorsements with Titleist and American Junior Golf Association sponsors in 1992, when Tiger was 16. Those deals paid $8,000 combined and included equipment, travel stipends, and logo placement Tiger wore through his Stanford years. Adjusted for golf's inflated endorsement market and social media reach, Charlie's Jupiter Links deal likely sits in the low five figures annually—relevant income for a high school sophomore, irrelevant sum for a family with $1.3 billion in Tiger's career earnings, but meaningful market validation.
Watch for Charlie's name to appear in Jupiter Links social content during the club's next home match on March 10. The franchise has four remaining regular-season games before TGL playoffs begin in late March. If Charlie posts club-branded content from AJGA events before June, that confirms the deal includes tournament activation. His next scheduled junior event is the Polo Golf Junior Classic in West Palm Beach, March 22-23, a 54-hole tournament that drew 140 participants last year and will draw 200 this year now that a Woods is registered.
The takeaway
Charlie Woods converts courtside appearances at father's TGL franchise into first NIL deal, setting valuation floor before college recruitment.
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