Conor McGregor's contract with UFC has expired without renewal, according to multiple sources familiar with the fighter's representation and the promotion's business affairs division. The Irishman holds no active bouts on his deal and has not competed since July 2021, when he suffered a leg fracture against Dustin Poirier at UFC 264. He remains unsigned to any subsequent multi-fight agreement.
McGregor generated more than $1.7 billion in disclosed pay-per-view revenue across his UFC career, anchoring seven of the promotion's ten highest-grossing events. His August 2017 crossover boxing match with Floyd Mayweather produced 4.3 million North American buys and an estimated $600 million in total revenue, with UFC parent Endeavor holding promotional and media rights. Since that fight, McGregor has competed twice — losing both bouts to Poirier — and launched Proper No. Twelve Irish Whiskey, which he sold to Proximo Spirits in 2021 for a figure believed to exceed $600 million including earnouts. His social media reach sits at 47 million Instagram followers, more than any active UFC athlete.
The lapsed contract creates valuation questions for Endeavor's UFC holdings, which the company spun into TKO Group Holdings in September 2023 at an enterprise value of $21.4 billion. McGregor's return has been cited in at least three earnings calls since 2022 as a catalyst for pay-per-view upside, but no targeted date has materialized. His name appeared in USADA's testing pool until the anti-doping program ended in late 2023, though he was never cleared to compete following the leg injury. Without an active contract, UFC loses exclusive negotiation leverage, and McGregor's team gains optionality to pursue boxing rematches, influencer exhibitions, or a PFL offer structured around equity rather than purse guarantees. PFL's pay-per-view infrastructure remains unproven, but the league has signed former UFC champions Francis Ngannou and Jake Paul's Most Valuable Promotions holds a content distribution deal with Netflix worth a reported $40 million per event.
Sponsorship renewals are already reflecting the uncertainty. Burger King and Monster Energy have not extended McGregor-specific activations beyond 2023 campaigns, and his Reebok deal expired when UFC shifted apparel partnerships to Venum in 2021. His whiskey brand continues to move volume — Proximo reported Proper No. Twelve sold 1.3 million nine-liter cases in 2023 — but without fight anchors, the athlete's media value declines for co-branded launches. Conor McGregor Fast, his forthcoming fitness franchise concept, has signed development agreements for 300 locations across Europe and the Middle East, positioning the brand as a post-fighting revenue stream rather than a promotional vehicle.
UFC has not publicly commented on contract talks, and McGregor's management at Paradigm Sports declined to specify negotiation timelines. The promotion historically re-signs marquee names within 60 days of contract expiration, but McGregor's injury history and three-year absence complicate underwriting. His last purse was $5 million disclosed against Poirier, with pay-per-view points pushing the total above $20 million. Current UFC champion Ilia Topuria earned a disclosed $600,000 for his February featherweight title defense, illustrating the gap between McGregor's pricing and active roster economics.
Watch for movement around International Fight Week in early July, when UFC typically stages its largest summer card and announces marquee fall bouts. If McGregor's camp begins USADA-successor testing protocol under UFC's new Drug Free Sport International partnership, a fight would be bookable within six months. If no testing enrollment appears by late June, the contract stalemate extends into 2025, and boxing promoters gain negotiating room.
The takeaway
McGregor's expired UFC deal removes **$1.7 billion** in historical PPV leverage from Endeavor's earnings guidance and opens bidding for boxing and exhibition alternatives.
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