The LPGA and Ladies European Tour will co-sanction a third event with Golf Saudi in 2027, this time on U.K. soil with a $4 million purse. The arrangement extends a partnership that began with the Aramco Team Series and continued through the Saudi Ladies International, both of which already run under tri-tour sanctioning. Golf Saudi now underwrites three of the LET's highest-paying stops and provides the LPGA with international inventory that doesn't require North American sponsor commitments.
The 2027 Championship—no course or city announced yet—joins the Aramco Series events in Riyadh and Jeddah and brings the total Saudi-backed prize money in women's golf to approximately $13 million across the three tournaments. That figure exceeds the entire prize fund of the LET's next four largest non-Saudi events combined. The LPGA gains co-sanctioning credit without operational cost; the LET receives the capital infusion that has kept its tour schedule above 20 events annually since 2022; Golf Saudi acquires LPGA player commitments and Western venue exposure in a single contract structure.
For context, the LPGA's average purse in 2024 sat at $3.2 million per event, meaning the U.K. stop will rank in the top third of the tour's payout hierarchy despite being held outside the United States. The co-sanctioning model allows Golf Saudi to bypass the multi-year sponsor prospecting cycle that typically precedes an LPGA event launch. Instead, the partnership delivers immediate tour status, guaranteed field strength, and broadcast distribution through the LPGA's existing media agreements. The LET, which operates with a far smaller media footprint, effectively rents access to the LPGA's distribution infrastructure in exchange for schedule coordination.
The U.K. venue selection carries specific signaling value. Placing a Saudi-funded event in Britain, rather than the Middle East or continental Europe, suggests Golf Saudi is targeting sponsor and hospitality revenue from London-based financial services firms and family offices that already allocate to golf but have historically ignored the LET. The 2027 timing also lands two years after the Aramco Series expanded to five global stops in 2025, giving Golf Saudi's women's golf vertical time to demonstrate ROI metrics before committing additional capital. If the U.K. event draws corporate hospitality bookings from the same entities that attend the BMW PGA Championship or the Scottish Open, expect Golf Saudi to add a second Western European stop by 2029.
The LPGA has not disclosed whether the 2027 event will require top-50 player commitments, but the $4 million purse alone will likely pull a stronger field than most co-sanctioned Asian swing events, which typically offer $2 million to $2.5 million. That creates downstream effects for the LET's non-Saudi events, which continue to struggle with field strength whenever a Saudi-backed tournament runs the same week. The Race to Costa del Sol, the LET's season-long points competition, now effectively functions as a Race to Three Saudi Checks, with most LET members structuring their schedules around the Aramco stops rather than the tour's legacy European events.
The announcement arrives three months after Golf Saudi extended its title sponsorship of the LET's order of merit through 2027, a deal that includes undisclosed but reportedly seven-figure annual payments to the tour's administrative entity. Between that sponsorship, the three co-sanctioned events, and the Aramco Series prize money, Golf Saudi now represents roughly 40 percent of the LET's total annual revenue, according to two people familiar with the tour's financials. That dependency explains why the LET has remained silent on questions about Saudi Arabia's sportswashing strategy, even as other sports entities have faced sustained pressure from human rights organizations.
Watch for venue and date specificity by mid-2025, likely announced at the Aramco Team Series stop in London. Also watch which LPGA players commit early—field strength will determine whether this becomes a marquee European stop or another co-sanctioned event that top-10 players skip. If Nelly Korda or Lilia Vu show up, Golf Saudi will have successfully bought its way into the LPGA's A-tier schedule.
The 2027 event doesn't yet have a broadcast partner, but the LPGA's existing Sky Sports agreement in the U.K. expires in 2026, and Golf Saudi has already demonstrated willingness to fund media rights shortfalls on the LET side. If Sky declines renewal, expect Golf Saudi to step in as both title sponsor and broadcast underwriter, effectively purchasing an LPGA U.K. presence outright.
The takeaway
Golf Saudi now funds three LPGA/LET co-sanctioned events totaling **$13M**, making it the LET's largest single revenue source and the LPGA's primary international expansion partner.
Editorial & Disclosure Notice: This article was written with artificial intelligence from public sources and is published without individual human review. Artificial intelligence and other digital tools are also used for research, analysis, editing, formatting, and production. Errors, omissions, outdated information, or inaccuracies may occur. References to companies, brands, products, services, organizations, or individuals are for informational and editorial purposes and do not imply endorsement, sponsorship, affiliation, partnership, or approval unless expressly stated. All trademarks and other intellectual property remain the property of their respective owners. Opinions, analysis, estimates, and commentary are informational only and should not be construed as financial, investment, legal, tax, medical, procurement, or other professional advice. Information may be corrected, clarified, or updated after publication. Corrections or removal requests: jenny@pops4.com.
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