The New York Jets are now worth $9.15 billion, fifth among all NFL franchises, per Sportico's 2026 valuations published Thursday. Owner Woody Johnson's club sits behind Dallas ($10.32B), New England ($9.81B), the Rams ($9.51B), and the crosstown Giants ($9.19B). The Jets were valued at $7.95B in the prior cycle, a year-over-year gain of roughly 15%.
The climb reflects compounding broadcast revenue—NFL media rights deals worth $110 billion over 11 years began hitting team accounts in 2023—and the density premium of MetLife Stadium, which the Jets share with the Giants. Gate revenue at MetLife runs approximately $130 million per season per tenant, among the highest per-game yields in the league. Sponsorship inventory has tightened: the Jets added a helmet sponsor in 2024 (undisclosed multinational, estimated $8-10 million annually) and renewed their United Airlines gate-branding deal through 2029. The franchise has not disclosed terms, but comparable NFL naming-rights extensions in the New York market have cleared $15 million per year.
What this means for allocators: NFL franchises have become yield instruments, not turnaround plays. The Jets have posted a cumulative 48-81 record since 2016, missed the playoffs in 13 consecutive seasons, and still appreciated 78% over the past five years. Revenue sharing insulates underperformers. The league distributes roughly $400 million per club annually in national media and licensing income, a figure that rises 4-6% per year as streaming and international windows expand. Family offices sizing minority stakes—several NFL clubs have opened 5-10% tranches at discounts to headline valuation—are buying the broadcast curve, not the win curve.
The Jets' enterprise value also reflects real estate optionality. MetLife sits on a 28-acre site in East Rutherford, accessible from three major highways and a direct rail link to Penn Station. The stadium is owned jointly by the two franchises, and both clubs hold long-term rights to surrounding parking and hospitality parcels. The Giants and Jets have separately explored mixed-use development around the stadium footprint, though no formal proposal has advanced past feasibility. The Jets' half-interest in that land bank—and in a venue that can host World Cup matches, WrestleMania, and college football playoffs—adds a real-asset floor beneath the valuation.
Worth noting: Johnson, who served as U.S. Ambassador to the United Kingdom from 2017 to 2021, has not indicated any intention to sell. The Johnson family has owned the Jets since 2000, acquiring the franchise for $635 million. At $9.15 billion, the current valuation represents a 1,340% return over 26 years, or roughly 10.8% annualized, before accounting for cash distributions. The Jets have never been shopped, and Johnson's public comments suggest he views the franchise as a dynastic hold. His brother Christopher owns the Guggenheim Baseball Management entity that controls the Los Angeles Dodgers, also a multi-billion-dollar unrealized gain.
The valuation also creates a reference point for future transactions. Steve Cohen paid $2.4 billion for the Mets in 2020; the Mets are now worth north of $3.5 billion. If a Jets minority stake were to come to market—several NFL clubs have quietly tested interest at 8-10x revenue multiples—it would likely price near $915 million for a 10% piece, assuming no liquidity discount. That would make it one of the largest sports-team minority placements on record, behind only recent NBA deals in Phoenix and Milwaukee.
What to watch: The NFL's next round of international broadcast negotiations begins in early 2027, focused on expanding Sunday morning windows in Europe and Thursday night inventory in Latin America. Commissioner Roger Goodell has said the league expects international rights to add $1-2 billion annually by 2030, which would lift per-team distributions by another $30-60 million. The Jets play in London this October, part of the league's five-game international series. Clubs that participate in overseas games receive additional sponsorship activation rights and a modest revenue bump, typically $3-5 million net of travel costs.
The Jets open training camp in late July with Aaron Rodgers returning from an Achilles tear that ended his 2023 season after four snaps. On-field performance will determine playoff revenue, but the franchise's value now moves more on media deals than win totals.
The takeaway
Jets worth $9.15B, up 15% in a year, fifth in the NFL—broadcast revenue and stadium density compounding faster than wins.
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