The Golden State Valkyries became the first WNBA franchise to reach a $1 billion valuation before playing a game, according to figures compiled by Sportico and confirmed by league sources. The expansion team, entering the league in 2025, prices at roughly 3.5x the $50 million entry fee paid by the Bay Area ownership group led by Joe Lacob just eighteen months ago. That spread is not expansion premium. It is the gap between a negotiating table in late 2023 and a rights market in early 2025.
The valuation surge follows the WNBA's ongoing media rights negotiations, expected to close in Q2 2025 with a deal worth $200 million annually, more than triple the current $60 million per year from ESPN and CBS. Commissioner Cathy Engelbert confirmed the league is in advanced talks with multiple bidders, including Amazon and NBC Sports, for packages starting with the 2026 season. The Valkyries' $1 billion figure reflects projected revenue per team once the new cycle begins, not current cashflow. The league distributed roughly $15 million per team in 2024 from all central revenues. Under the new structure, that rises to approximately $35 million before local sponsorships or arena deals.
MLB franchises are tracking a parallel climb. The Miami Marlins, sold in 2017 for $1.2 billion, now carry a Sportico valuation of $1.73 billion despite consecutive losing seasons and bottom-five attendance. The increase is purely structural: RSN collapse forced teams to negotiate directly with streaming platforms and national broadcasters, replacing declining linear fees with growth-oriented digital splits. The Oakland Athletics, mid-relocation to Las Vegas, are valued at $1.43 billion, up from $1.18 billion in 2023. The gain is not goodwill. It is the implicit rebate from MLB's central fund once Vegas opens and the A's stop revenue-sharing out. The Baltimore Orioles, purchased by the Angelos family for $173 million in 1993, now sit at $2.37 billion, a 13.7x return, but the comparable is misleading. The modern floor is $1 billion. The ceiling is the Dodgers at $5.45 billion, and the Orioles are closer to the floor.
The WNBA comps are thinner but moving faster. The Las Vegas Aces sold a minority stake in 2023 valuing the team at $140 million. Sportico now pegs them at $275 million, a 96% gain in sixteen months. The New York Liberty, majority-owned by Joe Tsai, are listed at $310 million, reflecting Barclays Center access and the largest local sponsorship base in the league. The Seattle Storm, $255 million, and the Phoenix Mercury, $245 million, round out the top five. The league minimum is the Indiana Fever at $165 million, despite Caitlin Clark raising single-game attendance 340% in her rookie season. The Fever do not control their arena lease and split gate with Pacers Sports & Entertainment. The valuation lags because the cash does.
What matters for allocators is the entry cost versus the exit window. The Valkyries paid $50 million in expansion fees. If the franchise is worth $1 billion today, the next expansion round—expected in 2027 for teams in Portland and Philadelphia—will price at $150 million minimum, possibly $200 million if the media deal overperforms. That is a 3x-4x step-up in thirty months. MLB's last expansion was 1998. The next round, widely expected for Nashville and Salt Lake City, will require $2.5 billion per team, per league sources. The Tampa Bay Rays paid $130 million in 1995. The 2027 Nashville bid will cost 19x that, and the stadium is not included.
Sponsor allocations are adjusting in real time. WNBA jersey patch deals averaged $1.2 million per year in 2023. The Valkyries signed Accenture for $4 million annually, a 3.3x premium to league average, before the roster was announced. The Liberty renewed with Webull at $3.5 million per year. League sources expect the average patch to reach $2.8 million by 2026 once the broadcast deal is finalized. MLB patches, introduced in 2023, now average $18 million per year, with the Red Sox and Yankees commanding $30 million+. The Padres signed Motorola for $10 million annually despite a mid-market footprint, because the RSN model no longer anchors value to local TV homes.
The broadcast window is the forcing function. The WNBA's current deal expires after the 2025 season. MLB's national contracts with Fox, ESPN, and TBS run through 2028, but teams are already negotiating individual streaming packages with Apple, Amazon, and Google for secondary inventory. The Valkyries' valuation assumes $35 million in annual media distributions starting in 2026. If the league deal underperforms or overperforms by 20%, that franchise is worth $800 million or $1.2 billion instead. The difference is one bidder.
Portland and Philadelphia will submit formal expansion applications in Q4 2025. The WNBA Board of Governors votes in early 2026. Nashville and Salt Lake City filed MLB exploratory paperwork in January 2025, with binding bids expected by December. Each league is pricing forward to the next rights cycle, not backward to the last transaction.
The takeaway
WNBA expansion fees will triple to $150M-$200M by 2027; MLB's next round prices at $2.5B per team.
wnbamlbvaluationsmedia rightsexpansionownership
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