University of North Florida has sold the playing field naming rights at Hodges Stadium to Corporate Traffic Logistics, a family-owned Jacksonville business, in a five-year agreement. Financial terms were not disclosed. The stadium itself retains the Hodges name; CTL's branding applies only to the turf.
The deal is UNF's first commercial field-naming arrangement since joining Division I athletics in 2005. Hodges Stadium, a 12,000-seat facility opened in 1995, hosts football, soccer, and track. The Ospreys compete in the ASUN Conference. CTL, founded in 1994, operates freight and logistics services across the Southeast and employs roughly 150 people in the Jacksonville metro. The company's logo will appear at midfield and on sideline signage.
This is incremental revenue without cannibalization. UNF keeps the stadium name—honoring donors George and Lois Hodges—while monetizing the field surface. Mid-major programs increasingly parse facility nameplates this way: Wright State sold its court at the Nutter Center; Florida Gulf Coast broke out its court from Alico Arena. The strategy appeals to regional sponsors seeking brand exposure without the eight-figure asks of full-building deals. For CTL, it's hometown visibility tied to 15 football dates, 20 soccer matches, and one regional track meet per year.
The agreement runs through 2030, covering the final seasons of UNF's current ASUN football cycle. The conference's media deal with ESPN expires in 2027; if UNF negotiates regional broadcast windows, CTL gains linear exposure beyond in-stadium eyeballs. Family-owned logistics firms typically spend 2-4% of revenue on marketing; for a business CTL's size, that implies a low-six-figure annual budget. A five-year field deal fits comfortably inside that envelope if annual rights fees stay under $150,000.
Jacksonville's corporate sponsor market remains shallow outside the Jaguars. The city lost the Jumbo Shrimp's naming-rights partner in 2023 when Baseball Grounds reverted to the city's control. VyStar Credit Union holds the Jaguars' stadium through 2035 at roughly $3 million per year. UNF competes for the next tier down—sponsors looking for community goodwill and B2B networking, not brand awareness at scale. CTL's customer base includes freight brokers, port operators, and regional distributors, all of whom attend ASUN football. The stadium is 12 miles from JAXPORT.
Watch whether UNF bundles future rights. The Hodges Stadium press box, concourses, and locker rooms remain unmonetized. If CTL performs—defined as renewal intent plus sponsor activation at games—the athletic department will test tiered packages: field plus one premium space, sold together. The ASUN's next media cycle begins negotiations in 2026. If the conference adds inventory or shifts to a streaming partner, UNF's ability to deliver measurable impressions improves, and so does the field's asking price.
CTL's deal runs through the 2030 season. By then, UNF will know whether ASUN football survives conference realignment or fragments into a scheduling alliance. The naming-rights floor is set.
The takeaway
UNF monetized its field without touching the stadium name, a parsing strategy that lets mid-majors sell incremental assets to regional sponsors.
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