Two U.S. Senators are advancing a bipartisan bill that would allow colleges to pool and collectively sell their sports media rights to boost revenue and address what they describe as a growing financial crisis in college sports.
ReadingIf passed, colleges gain leverage against ESPN, Amazon, and the networks currently picking teams à la carte. The revenue potential swings toward programs that cannot negotiate alone.
WatchCommittee markup within 120 days. The networks will file opposition immediately. If the bill moves to a vote, expect the ACC and Big Ten to lobby differently.