LIV Golf's Saudi backers now admit £4.5B merger failure
LIV Golf leadership has accepted their rebel tour investment as a £4.5 billion disaster, with Saudi financiers now desperate to negotiate a PGA Tour merger.
LIV Golf leadership has accepted their rebel tour investment as a £4.5 billion disaster, with Saudi financiers now desperate to negotiate a PGA Tour merger.
Penn State and Adidas have agreed to a 10-year partnership that equips the Big Ten university with resources and athlete promotion while providing the global apparel company with high-profile brand exposure.
The Indiana High School Athletics Association board voted to approve personal brand NIL deals for high school athletes beginning in the 2026-27 school year.
TruHeight, one of the fastest-growing children's and teen wellness brands in the U.S., announced the expansion of its high school basketball NIL program launching the 2026 Team TruHeight Tryout Series.
The Detroit Tigers hired recently retired right-hander Kyle Hendricks as a special assistant. He pitched in 13 MLB seasons but never for the Tigers.
The third iteration of the NIL-based November college basketball event will be staged in Las Vegas with expanded 24-team brackets moving to ESPN's airwaves.
Austin Reaves is turning heads around the NBA, with multiple teams eyeing the Lakers guard as a top free agency target thanks to his breakout performances this season.