Sports Edge

ReadingESPN now owns the pipes, the production, and the story. That concentration of power has not been tested in a media cycle yet.

ReadingSchmitz at the helm signals Dallas is willing to make hard trades. Scouts who become GMs do not inherit teams—they inherit problems to solve.

ReadingWhen a regional conference hits $1.37B in media revenue, the SEC's negotiating position becomes tougher. The Big Ten now has leverage to poach again.

ReadingWhen a CPG brand gives a retired star a made-up title instead of just a check, they are buying his network and his co-sign for recruitment. Watch which young players follow.

ReadingDraft advisors are organizational insurance policies. This hire suggests the Lakers' front office admits it needs another set of eyes on incoming talent.

ReadingWhen the arbitrage in sports valuations becomes this visible, capital accelerates. We are six months away from the first $200M NWSL deal.

ReadingWhen an athlete starts taking equity instead of cheques, the front office is no longer their future. The portfolio is.