MLB free-agent market approaching $2.5B in guaranteed contracts across roster
The 2025-26 MLB offseason has produced multiple $250M+ deals, with franchise valuations tied directly to player payroll and revenue generation.
The 2025-26 MLB offseason has produced multiple $250M+ deals, with franchise valuations tied directly to player payroll and revenue generation.
The Detroit Tigers have hired retired pitcher Kyle Hendricks as a special assistant in the front office, bringing his baseball operations expertise to the organization.
NBA star Kevin Durant has partnered with the University of Texas and Nike to establish a new NIL initiative designed to support Longhorn basketball players.
The Players Era Tournament, a NIL-backed basketball competition for college athletes, is increasing participation to 24 teams across two separate brackets with millions allocated to prize money.
The Michigan High School Athletic Association has formally approved guidelines allowing student-athletes to engage in NIL deals, bringing clarity to what has been a gray area in scholastic sports.
The Tigers, Giants, and other MLB organizations are simultaneously adding retired players to their front offices, signaling a shift toward experienced baseball minds in player development and analytics roles.
Learfield has published a case study on Colorado State's NIL operations, outlining how mid-tier programs can build sustainable athlete compensation structures.