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On the wire

Sports Edge

Issued Monday, May 25, 2026 · 21:00 UTC Edition 8/day editions · 5 desks From the chopped neck
7
On the wire
Ranked by the pour ISABELLA'S ISLAY HENRI IV MACALLAN 1926 LOUIS XIII PAPPY 23 JOHNNIE BLUE WELL POUR
Also crossing the wire
Showing 7 stories
ISABELLA'S ISLAY League Expansion May 25, 5:01 PM EDT
National Women's Soccer League
Yahoo Sports ↗

Columbus lands NWSL expansion for $205M, Haslams enter soccer

The NWSL awarded Columbus, Ohio an expansion franchise to begin play in 2028, with Haslam Sports Group purchasing the team for $205 million.

ReadingWhen billionaire franchisees spend $200M on an expansion slot that doesn't kick off for two years, the category has matured past novelty.
WatchStadium announcement. The team needs a venue by 2027 or the launch slips.
Read full analysis → Original ↗
nwslexpansionhaslamwomen's soccer
HENRI IV Sponsorship & Kit May 25, 5:01 PM EDT
Mercedes-AMG Petronas Formula 1
Business Times Singapore ↗

Mercedes inks Microsoft deal, reveals W17 2026 F1 car

Mercedes announced a major new sponsorship partnership with Microsoft and revealed images of the W17 Formula 1 car ahead of the 2026 season.

ReadingTech sponsorship in F1 is no longer about branding—it is about operational edge in a digitized sport.
WatchWhich other teams announce Microsoft or comparable big-tech partnerships by March.
Read full analysis → Original ↗
f1mercedesmicrosoftsponsorship
MACALLAN 1926 Coaching & Front Office May 25, 5:01 PM EDT
Dallas Mavericks
Channel NewsAsia ↗

Mavericks fire GM Nico Harrison after Doncic-to-Lakers trade

The Dallas Mavericks fired general manager Nico Harrison on Tuesday, ending a four-year tenure marked by bold decisions including the trade that sent Luka Doncic to the Lakers.

ReadingTrading your franchise player does not guarantee you keep your job, even if the trade itself was defensible on draft capital.
WatchThe replacement hire. Dallas will not promote internally—they will raid another organization's war room.
Read full analysis → Original ↗
nbamavericksgmfiring
LOUIS XIII Sponsorship & Kit May 25, 5:01 PM EDT
F1 Academy / Unilever
Yahoo Sports ↗

Dirt Is Good becomes F1 Academy's title partner, $12M+ deal

Unilever's Dirt Is Good laundry brand announced a partnership as title sponsor of F1 Academy, the all-female racing series operated by Formula 1.

ReadingCPG brands are now willing to title-sponsor racing series if the demographic overlap is surgical.
WatchWhether the deal includes merchandising rights or media inventory guarantees beyond the title.
Read full analysis → Original ↗
f1 academyunileversponsorshipwomen's sports
PAPPY 23 Coaching & Front Office May 25, 5:01 PM EDT
Las Vegas Raiders / New Head Coach Staff
MSN Sports ↗

Raiders coordinators hunt begins: 10 new hires reshape NFL roster

A total of 36 coaches were hired to offensive or defensive coordinator roles this offseason, with 10 standout candidates positioned to shape the 2026 NFL season.

ReadingCoordinator salaries jumped $2M-$4M annually because demand outpaced supply and proven coordinators have options.
WatchWhich two Raiders coordinators come from the Steelers or Bills coaching trees.
Read full analysis → Original ↗
nflcoachingcoordinatorsoffseason
JOHNNIE BLUE Sponsorship & Kit May 25, 5:01 PM EDT
Formula 1 Teams (McLaren, Aston Martin) / Dirt Is Good
MSN Sports ↗

F1 teams sign Dirt Is Good across paddock; sponsor category solidifies

McLaren and Aston Martin Formula 1 teams have signed partnerships with Unilever's Dirt Is Good and Global/Aquame brands, as the F1 Academy deal with Dirt Is Good expands across the grid.

ReadingWhen three teams sign the same sponsor type in the same month, the sponsor category has crossed the tipping point.
WatchWhether tech sponsors (Microsoft aside) or automotive OEMs announce new F1 deals in Q1 or if CPG consolidates further.
Read full analysis → Original ↗
f1sponsorshipmclarenaston martin
WELL POUR Billionaire Spotted May 25, 5:01 PM EDT
Portland Trail Blazers / Tom Dundon
Yahoo Sports ↗

Trail Blazers owner Dundon shifts from courtside to operations grind

Portland Trail Blazers owner billionaire Tom Dundon is generating headlines for his hands-on operational approach, moving away from traditional ownership comfort toward active front-office involvement.

ReadingWhen a hands-off owner becomes hands-on without a winning streak to explain it, the team is for sale or the investment thesis failed.
WatchWhether Dundon hires a new front-office president or announces a coaching change.
Read full analysis → Original ↗
nbatrail blazersdundonownership