Arkansas athletics officially announced its new naming rights deal for Razorback Stadium with CommunityAmerica Credit Union, worth $70 million over 13 years at $5.4 million annually—the largest in college football history.
ReadingThe largest CFB naming deal in history came from a Kansas City-based credit union, not a Fortune 500 or tech firm. That tells you the buyer was regional strategy, not national brand reach. Arkansas waited two years for this price.
WatchTexas A&M and Texas stadium naming announcements. If both land sub-$70M deals, the market has spoken. If either exceeds it, CommunityAmerica overpaid.