Across the NFL, MLB, and NBA, contract extensions and free-agency deals have increased 30 percent or more compared to prior-year benchmarks, driven by competing investment from Saudi PIF, UAE funds, and traditional media as streaming rights reset.
ReadingWhen three buyer types enter the same market at once, asset prices rise across the board. Every negotiation now references Mahomes. Every agent knows it.
WatchWatch for the first major contract that does not get matched or exceeded within six months. That will signal whether the inflation peak has arrived.