Sports Edge

ReadingNo owner wants to sell at yesterday's valuation when Khosla just proved the market goes higher. The next three franchises in play will use this number as the baseline.

ReadingZaidi wanted a peer, not a subordinate. That restructuring signals confidence in the current trajectory and a willingness to delegate.

ReadingAny sponsor still treating women's college NIL as a secondary play is reading a stale playbook. The category is now allocation-worthy.

ReadingApparel brands are consolidating their college spend into power programs rather than chasing individuals. Georgia is now a branded roster, not a collection of athletes.

ReadingThe gate is open for top prospects to start earning like veterans. This model will be copied by every power-conference program within the cycle.

ReadingThe merger is dead. What comes next is attrition and athlete defection, not consolidation.

ReadingLEGO owns the child-to-adult pipeline in motorsport fandom now. No competitor moves toy-branded F1 content.