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On the wire

Sports Edge

Issued Thursday, August 13, 2026 · 15:00 UTC Edition 8/day editions · 5 desks From the chopped neck
7
On the wire
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Ranked by the pour ISABELLA'S ISLAY HENRI IV MACALLAN 1926 LOUIS XIII PAPPY 23 JOHNNIE BLUE WELL POUR
Also crossing the wire
ISABELLA'S ISLAYCowboys valued at $15.5B, extending seven-year reign atop sportsHENRI IVColumbus NWSL expansion club commands $205M fee—women's recordMACALLAN 1926Galaxy AI inks Texas Tech stadium naming deal, unlocks NIL pathwayLOUIS XIIIMonta Ellis named Alcorn State general manager—Mississippi native returnsPAPPY 23CommunityAmerica Credit Union inks Razorback Stadium at $70M—CFB recordJOHNNIE BLUEDon Garber signals two new MLS franchises on the board—league momentum buildsWELL POURFormula 1 lacks multi-team ownership rules other sports enforce—regulatory voidISABELLA'S ISLAYCowboys valued at $15.5B, extending seven-year reign atop sportsHENRI IVColumbus NWSL expansion club commands $205M fee—women's recordMACALLAN 1926Galaxy AI inks Texas Tech stadium naming deal, unlocks NIL pathwayLOUIS XIIIMonta Ellis named Alcorn State general manager—Mississippi native returnsPAPPY 23CommunityAmerica Credit Union inks Razorback Stadium at $70M—CFB recordJOHNNIE BLUEDon Garber signals two new MLS franchises on the board—league momentum buildsWELL POURFormula 1 lacks multi-team ownership rules other sports enforce—regulatory void
Showing 7 stories
ISABELLA'S ISLAY Ownership Intelligence Aug 13, 11:02 AM EDT
Dallas Cowboys
MSN Sports ↗

Cowboys valued at $15.5B, extending seven-year reign atop sports

The Dallas Cowboys maintain their position as the most valuable sports franchise in North America for the seventh consecutive year, with a valuation of $15.5 billion.

ReadingThe gap between first and second widens because demand for ownership entry at that tier has nowhere else to go. The Cowboys are not a franchise anymore. They are a printing press.
WatchThe next sale of a top-five franchise. When one moves, the entire valuation floor resets upward.
Read full analysis → Original ↗
cowboysnflvaluationownership
HENRI IV Women's Sports Aug 13, 11:02 AM EDT
Columbus Crew (NWSL)
Yahoo Sports ↗

Columbus NWSL expansion club commands $205M fee—women's record

The Columbus Crew's NWSL expansion fee of $205 million sets a new record for women's soccer, surpassing all previous expansion fees in the league's history.

ReadingThe expansion fee is now the league's largest revenue lever. Teams are no longer being added for sport—they are being added to reset the per-unit valuation of the portfolio.
WatchThe next NWSL city announcement. The opening bid will be at the Columbus figure or above it.
Read full analysis → Original ↗
nwslwomen-sportsexpansioncolumbus-crew
MACALLAN 1926 Stadium & Naming Rights Aug 13, 11:02 AM EDT
Texas Tech Athletics
MSN Sports ↗

Galaxy AI inks Texas Tech stadium naming deal, unlocks NIL pathway

Texas Tech announced a 15-year naming rights agreement with Galaxy, an AI company, to rename Jones AT&T Stadium. The deal includes embedded NIL opportunities for student-athletes.

ReadingThis is how naming rights evolve when the sponsor cares less about signage and more about athlete access. The stadium becomes the platform; the athletes become the product.
WatchHow the Big 12 schools price their next naming negotiations. If Texas or Oklahoma move this direction, the category shifts.
Read full analysis → Original ↗
texas-technaming-rightsstadiumnil
LOUIS XIII Coaching & Front Office Aug 13, 11:02 AM EDT
Alcorn State University
MSN Sports ↗

Monta Ellis named Alcorn State general manager—Mississippi native returns

Former NBA player Monta Ellis has been appointed as the general manager of Alcorn State University's athletic department, bringing professional basketball experience to the historically black institution.

ReadingWhen a program hires someone with NBA experience for a non-coaching role, they are signaling that the infrastructure gap is the problem, not the coach.
WatchThe recruiting class shift at Alcorn. If Ellis moves a top-50 recruit into Lorman, Mississippi, the model has legs.
Read full analysis → Original ↗
college-basketballhbcualcorn-statemonta-ellis
PAPPY 23 Stadium & Naming Rights Aug 13, 11:02 AM EDT
Arkansas Razorbacks
Arkansas Online ↗

CommunityAmerica Credit Union inks Razorback Stadium at $70M—CFB record

Arkansas Football's stadium naming rights agreement with CommunityAmerica Credit Union is valued at approximately $70 million, making it the largest naming rights deal in college football history.

ReadingWhen a regional financial institution pays $70M for a regional brand, the category is no longer constrained by local sponsors. National players are now bidding on college stadiums.
WatchThe next CFB naming announcement. The opening ask will be $80M+.
Read full analysis → Original ↗
college-footballstadiumnaming-rightsarkansas
JOHNNIE BLUE League Expansion Aug 13, 11:02 AM EDT
MLS Expansion
Yahoo Sports ↗

Don Garber signals two new MLS franchises on the board—league momentum builds

MLS Commissioner Don Garber revealed that the league is moving forward with plans for two new expansion franchises, capitalizing on the momentum generated by soccer's World Cup presence and domestic growth metrics.

ReadingGarber is pricing expansion now by announcing it now. Every city on the shortlist just got a deadline nobody issued.
WatchThe formal expansion announcement. It will land in Q4 2026 or Q1 2027, with fees revealed in advance to lock investor commitments.
Read full analysis → Original ↗
mlsexpansionsoccermls-expansion
WELL POUR Ownership Intelligence Aug 13, 11:02 AM EDT
Formula 1 Multi-Team Ownership
New York Times Athletic ↗

Formula 1 lacks multi-team ownership rules other sports enforce—regulatory void

Formula 1, unlike other major sports leagues, has no strict rules preventing investors from owning multiple teams, creating a regulatory gap that other sports have long established.

ReadingWhen a major sport refuses to restrict multi-team ownership, it signals that consolidation is the unstated goal.
WatchThe first announced multi-team ownership in F1. It will trigger a governance conversation the sport should have had years ago.
Read full analysis → Original ↗
formula-1f1ownershipgovernance
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