Galaxy Digital has acquired the naming rights to Texas Tech's football stadium in a 15-year agreement valued at approximately $75 million, replacing the Jones AT&T Stadium name.
ReadingThis sets the floor for other Power Four renovations. Arkansas and Ole Miss just relit their phones. Every athletic director holding stadium debt now has a comparable number to pitch.
WatchWhether Galaxy leverages the naming rights as a recruiting tool or purely as corporate branding. If they hire a development officer focused on athlete partnerships, the NIL rider becomes the real deal.