Unrivaled, the three-on-three women's basketball league co-founded by Breanna Stewart and Napheesa Collier, announced new funding that values the league at $650 million, positioning it as a serious challenger to the WNBA.
ReadingUnrivaled's valuation is not about the league's current revenue. It is a bet that the WNBA's content window is too narrow. If Unrivaled lands a prime-time media deal, the WNBA's leverage in its own negotiations drops.
WatchMedia-rights conversations. ESPN, Amazon, and NBA TV are the three buyers with existing women's sports infrastructure.