Sports Edge

ReadingThe WNBA expansion class just reset the entire women's sports equity landscape. Every Nike contract, every media deal, every stadium anchor tenant now has a number to anchor against.

ReadingThis is a promotion, not a replacement hunt. Schmitz inherits a contender with Doncic and Irving locked in. The Mavs are not blowing it up; they are signaling they want the same basketball philosophy executed with different personnel authority.

ReadingThe franchise quarterback market just reset. Every team with a QB on a rookie contract now knows the ceiling. Mahomes set a standard that will pressure every negotiation in the sport for the next decade.

ReadingAn HBCU betting that a recognizable NBA name can help recruit and operate at scale. Perkins has no college front-office experience, which means Jackson State is banking on his network and his willingness to learn faster than they need him to.

ReadingA mid-major ACC program investing in the infrastructure that Power Five schools took for granted. If Weinman can integrate analytics into roster decisions, Wake Forest has a real operational advantage for recruitment and retention.

ReadingThis is not about which network wins. It is about what the winning bid tells you about the value of global soccer in the U.S. If Netflix bids $1.1B, soccer just displaced every other sport not named football or basketball in the American media hierarchy.

ReadingMale skincare sponsorships are now competitive enough that brands will spend seven figures to lock in recognizable names. This suggests the category has crossed from trend into infrastructure.